Branding is more than just a graphic, logotype, and corporate colors. The logo of a company, event, or product is just the first element that includes the style and look of your marketing, advertising, promotions, and packaging.
The Denison on Ice logo was created to brand Denison’s first outdoor ice skating rink. I created the skates illustration to tie in with the sailboat in the city’s logo. When American/First United Bank came on as the primary sponsor we came up with a design that incorporated their logo into the Denison on Ice[...]